SEO Agency for Luxury Brands
SEO for luxury brands is vastly different from more mass-market appeal brands. Luxury consumers search in different ways, consume content differently and have different paths to conversion.
Digital Marketing for Luxury Brands
Digital marketing for luxury brands is vastly different from other types of brands. Luxury consumers search in different ways, consume content differently and have different paths to conversion.
SEO for Luxury & Premium Brands
Luxury & premium consumers are looking for exclusivity, something outside of the norm, and for products and brands that they buy from to be a symbol of who they are and what they want to represent.
There is more interest in the finer details, from materials to creation process, and all of this needs to be captured within the digital marketing funnel.
From an SEO perspective, through search Verde can help target affluent and high networth individuals, utilising data to inform how best to target the user.
How we support luxury brands through SEO.
We aim to provide the best results through tailored digital marketing campaigns for premium brands.
With over a decade of SEO experience, our understanding of SEO can help your luxury brand get ahead.
Luxury & Premium Industry Experience
We’ve worked with luxury e-commerce brands for 13+ years, where we utilise industry understanding to shape SEO strategies.
Shopify SEO Experts
Although we work across a variety of CMS platforms & systems, we specialise in Shopify which many of our existing brands are utilising.
Award Winners
Verde won the UK Search Award for “Best Use of Search in Fashion” due to our innovative strategy & incredible results in driving revenue.
Revenue-Focussed
Ultimately SEO needs to drive revenue to be worthwhile. Our strategies focus on driving revenue over vanity metrics, imperative for fashion brands.
Brand Amplification
SEO strategies don’t just drive SEO traffic. We work with businesses on growing their brand and being efficient alongside other channels.
Need luxury digital marketing support?
Get in touch with Verde to see how we can help support your luxury brand grow
Working with brilliant brands across the fashion, luxury & sports industries
Benefits of SEO for Luxury Brands
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Build brand awareness
Get your business or brand discovered by your target audience
Boost revenue
Our SEO approach is data-led with the aim of increasing revenue
Industry expertise
Our SEO approach is data-led with the aim of increasing revenue
Create lasting results
Investing in a digital marketing strategy now will reap rewards long-term
Why work with us?
We aim to provide the best results through tailored digital marketing campaigns.
Our Focus
Focusing on three key industries – fashion, luxury and sports allows Verde to provide specialist support and consultancy for brands and businesses within these fields.
Our Guarantee
Working with Verde guarantees working with someone who understands your business and how your customer’s behave more so than larger-scale agencies outsourcing work and deliverables.
Our Expertise
Having worked with the biggest names in these industries, the insights and understanding of these brands has enabled me to continue to grow brands both small and large alike.
Luxury SEO Frequently Asked Questions
Why is SEO relevant for luxury brands?
With millennials and Gen Z making up the largest growing markets for luxury buyers, the importance of SEO is imperative to luxury brands’ marketing efforts to help target these audiences to improve revenue across the various ways and platforms they search.
How do luxury buyers search online differently?
Luxury buyers will search differently to the average person, from a focus on type of product, materials, benefits etc dependent on what they are searching for, meaning that the keyword targeting differs from “mass-market” approach.
They then interact differently with brands through social too, with a higher emphasis placed on community, brand exclusivity etc.
There are so many ways that luxury buyers shop and search online differently, which we can assist with targeting them for your business.
Are there specific platforms that work luxury buyers search on?
Google is still the go-to platform for users to search – but as explored above, HNWIs and luxury buyers tend to search differently in the keywords and phrases they use.
Outside of Google however, typically a Gen-Z and millennial audience may start their searches via TikTok, dependent on the search query, whereas millennial and above may begin on Pinterest.
How can SEO contribute to the customer experience for luxury brands?
SEO enables utilises data to help identify what users are searching for and then serve them the content and/or products.
Leveraging data for personalisation and maintaining a consistent, refined brand image online contributes to an elevated customer experience.
Want to grow your luxury brand?
As luxury brand specialists, let Verde support the growth of your luxury brand online
