Whether you are just starting out on your business journey or have an established fashion brand you are looking to
grow – learning about SEO for fashion brands is vital. The rise of online shopping means that you are competing with thousands of competitors for every sale. So, you need to know how to reach your target customers by increasing your search engine visibility and firmly establishing your brand in the online sphere.
Our beginner’s guide to SEO for fashion websites below will help you to get started. We’ll talk you through the key factors of Fashion SEO, including:
- Why Fashion Brands Need SEO to Compete
- 5 Benefits of SEO for Fashion Websites
- 5 Essential Tips to Improve Your Fashion SEO
Why Fashion Brands Need SEO to Compete
Fashion SEO (Search Engine Optimisation) is a crucial digital marketing strategy which will optimise your online content to improve your chances of ranking higher in search engine results.
According to Statista, nearly a third of all fashion and apparel
purchases made in the UK during 2023 occurred online. So,
you can’t afford for your website to be relegated to the
back pages of Google, Yahoo, and Bing searches.
When your website ranks higher in the results for relevant searches, traffic to your site improves and sales increase. So, building your website around relevant fashion SEO keywords and content will help to ensure long-term online success for your brand.
5 Benefits of SEO for Fashion Websites
Before we look into how to start improving your Fashion SEO, let’s look at the benefits you can expect after getting to work. The reasons why SEO for fashion is so important be factored into your business’ marketing plans:
· Improve your brand visibility in a highly competitive and saturated online marketplace.
· Organically attract your target customers by creating content that speaks directly to them.
· Higher SERP rankings lead to more website clicks, improved brand visibility, and increased sales.
· Cost-effective marketing with long-term and sustainable growth for your brand.
· Increase your fashion brand authority by creating relevant and attractive fashion SEO content for your customers.
Developing a strong SEO for fashion websites strategy is an
essential marketing tactic that will differentiate your brand in an increasingly overcrowded environment. Below, we’ll look at the 5 essential Fashion SEO tips you need to know about in 2024.
5 Essential Tips to Improve Your Fashion SEO
SEO is a long-term marketing solution for sustained online
growth, so it’s vital to continually improve and refresh your website with updated content and better optimisation. Here are 5 ways you can get started on improving the SEO for fashion brands right now:
Keyword Research
Search Engine Optimisation experts can research and zero in
on the best keywords for your market and target audience. This is crucial as you want to make sure you are creating content that will attract paying customers to your brand.
Optimise Your Product Descriptions
Ensure that your product descriptions and metadata are fashion SEO optimised with relevant keywords and information. When
creating SEO for fashion websites, think about each piece of text from a customer view point, exactly what information do they need in order to feel confident in making a purchase?
Visual Content Loading Times
As a fashion brand, high-quality and impactful visuals are one of your strongest selling points. Make sure that customers can fully appreciate your products by optimising your images so that they load quickly without compromising on visual quality.
Content Marketing and Blogging
Blogging is a terrific way to create regular new content for your site and improve your brand authority, both of which will improve your fashion SEO. Create a blog sharing tips, style advice, and updates on the latest trends and news. This SEO for fashion strategy will help you to organically attract an engaged audience who are interested in the products you are selling.
Improve Your Mobile Optimisation
A growing number of online shoppers are making purchases with their phones, so it is crucial to ensure your website is easy for smartphone users to navigate.
Google rewards mobile-friendly websites with quick loading times, so make sure your mobile customers can enjoy a speedy, trouble-free journey through your site.
If you’d like to see how Verde can support your fashion brand grow through SEO, drop us an email on [email protected].
